Shopper marketing agency, Saatchi & Saatchi X comes to India

Saatchi & Saatchi X, Publicis Group's globally dedicated shopper marketing agency, is all set for launch in India. The main objective behind the initiative is to service the dynamic and fast growing Indian market. To begin with, there will be nine members in the team, and the agency plans to get more people on-board by the end of this year.

The marketing agency is open to servicing the clients of Saatchi & Saatchi India.

The agency already has over 350 associates across offices in Argentina, China, Germany, Italy, Russia, UAE, the UK and the US.

Saatchi & Saatchi X aims to improve shoppers' lives; and hence, puts great emphasis on understanding shoppers. With a deep understanding of shoppers, strategic communication, retail environment and a passion for big ideas, the agency claims to have successfully created intuitive shopping experiences that improve shoppers' lives.

Amit Ajwani, general manager, Saatchi & Saatchi X India says, "We are starting off with a great advantage and aim to emerge as knowledge leaders within this field. Our international expertise combined with some of the best professional talent from India makes it a winning combination. The agency's immense practical knowledge, matched with in-depth analysis, makes it a great and relevant advantage for our clients."

The agency's global clients include both brands and retailers, such as Arla, Carrefour, General Mills, LG, Pepsico, P&G and Walmart.