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Media Contacts strengthens South and Southeast Asia operations

By afaqs! news bureau , afaqs!, New Delhi | In Digital | November 23, 2010
Arnab Mitra has been promoted as regional director and will look after the agency's operations in South Asia.

Media Contacts, the digital arm of Havas Media and MPG's sister agency, has re-organised and strengthened its operations in South Asia.

Arnab Mitra, director, has been promoted as regional director and will look after the agency's operations in South Asia.

In addition to this, Ravi Kabra, managing director of Media Contacts' SEM and SEO operations, Ecselis, based in Hyderabad, has been appointed as the director of new business for South and Southeast Asia. He will report to Anita Nayyar, chief executive officer, Havas Media, South Asia and Rajeev Bala, managing director, Southeast Asia and India, Media Contacts.

Mitra, who has a decade's experience in online communications, joined Media Contacts in 2009 and has earlier worked with Purple Media, a UK based agency.

In another development, Ruth Martin (from the agency's operations in Spain) has been relocated to spearhead the SEM and SEO unit operations in Hyderabad. The unit has been further strengthened by the appointment of Magali Brisolary from GroupM Search, France as well as Dileep Raj Singh from Google India.

The Delhi operations have also been bolstered with the appointment of Mahepreet Singh, business director. Singh joins the agency with 10 years of experience in the digital space, including stints at ebay, Indiatimes and Khojle.

A few days ago, Sameer Pancha and Mitesh Desai had joined the India operations as senior leads in creative and technology.

Commenting on the recent appointments, Bala says, "Good digital talent is a key differentiator in our business and we have been consistently investing in the best available talent in the market. This re-organisation will ensure that the right team is in place to capitalise on the fast growth we have seen in the region."

He adds, "I am sure that the newly appointed and promoted people of Media Contacts will help South and Southeast Asia execute our growth strategy of 3X industry growth in a way that will build long term competitive advantage. In other words, it means deeper skills, lower client and employee attrition and of course, higher profitability."

Nayyar concludes, "Digital has been an important part of our core offer and these developments are reflective of our focus in this area. We want to have India sit as a jewel in the network."

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