Volkswagen appoints G2 for digital marketing

afaqs! has learnt from reliable industry sources that the German car manufacturer, Volkswagen - whose digital account was on pitch - has decided on G2, the direct and digital arm of Grey Worldwide.

As per an industry source, Volkswagen plans to spend around Rs 8 crore on digital marketing. DDB Mudra, the mainline agency of the Mudra Group, handles the creative business of Volkswagen; while traditional and digital media planning and buying is looked after by Mediacom.

The German car maker had recently announced the launch of its entry-level sedan, Vento in India, through the innovative "talking newspaper" ad in The Times of India and The Hindu. For this, a small voice-recorded device -- a light-sensitive box - was pasted on the print ad, which carried a recorded message about the new sedan. It is estimated that about Rs 5 crore was spent on that print innovation.