N Padmakumar appointed co-NCD at Rediffusion Y&R

Padmakumar will partner Minakshi Achan, national creative director, Rediffusion Y&R; he joins the agency from Everest Brand Solutions.

N Padmakumar, national creative director, Everest Brand Solutions has quit the agency. However, his next assignment will be within the group. He is set to join Rediffusion Y&R as co-NCD, where he will partner Minakshi Achan, the current NCD.

N Padmakumar appointed co-NCD at Rediffusion Y&R

Padmakumar ends a nearly four-year stint at Everest, where he partnered D Rajappa, president, Everest Brand Solutions, adding significant businesses such as ACC Cement, Indian Overseas Bank, Tata Housing, Writer Corporation, Emami and T-Series. Among his recent work is the Safed Teeka campaign for Emami Boroplus. He has also had stints at MTV and Lowe Lintas and McCann Worldgroup in Sri Lanka.

"Working with Rajappa has been a truly rewarding experience. Our chemistry was terrific from the start and our outlook and attitudes matched perfectly. His clarity of purpose and steadiness rubbed off on me, adding great new weapons to my armoury. We've been comrades in adversity and in success, which makes us truly close. I will continue to glean insights and guidance from him," says Padmakumar.

On the development, Rajappa says, "Paddy and I have had a journey together that has been eventful all along, and it has been a pleasure working together. I am proud of what we have achieved here, and am confident he will go on to do well in his next assignment. I wish him the very best as he grows, and I have no doubt ours is a relationship that will endure through time."

"I now look forward to the challenges and demands of working at Rediffusion, and working in the inspirational presence of Diwan Arun Nanda," he adds.

On his mandate ahead, Padmakumar says that he is looking forward to partner Achan and up the creative bar at Rediffusion.

Through his career, he has worked on several brands across categories that includes Hindustan Unilever brands such as Lifebuoy, Liril, Breeze and Rexona, HSBC, ICICI Bank, Cathay Pacific, Nestle, Coke, Parle, Britannia, Pizza Hut, LIC, Dulux, Singer, Airtel, CNN-IBN and Singapore Government among others.

While at MTV, he conceptualised and launched 'Fully Faltoo' and 'Gone Case' besides working on MTV Bakra and other shows.

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