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OgilvyOne India appoints Graham Kelly as executive creative director

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | December 02, 2010
Kelly has worked in Ogilvy Direct, Ogilvy Advertising and has played a pivotal role in the Ogilvy network as regional ECD for Ogilvy Interactive across Asia.

OgilvyOne India has appointed Graham Kelly as executive creative director. Kelly moves in from TBWA/Tequila Singapore, where he was heading the integrated communication services arm. He has worked in Ogilvy Direct, Ogilvy Advertising and has played a pivotal role in the Ogilvy network as regional ECD for Ogilvy Interactive across Asia.

In his last three roles - at Saatchi & Saatchi Singapore, BBH Japan and TBWA/Tequila Singapore - he has overseen the integration of all media services.

Commenting on his appointment, Abhijit Avasthi, national creative director, Ogilvy India, says in an official communiqué, "Graham is perhaps Asia Pacific's foremost exponent in the digital/integrated space. The width of his experience in this space across categories is unmatched."

Avasthi adds that Kelly has spent a lot of time at Ogilvy earlier as well and understands the agency's way of building brands. "Since the '90s, Ogilvy has played a key role in helping define television advertising in India. With Graham in our team, we hope to make that kind of impact in the digital/integrated space," he enthuses.

Kunal Jeswani, country head, OgilvyOne India, remarks, "We love great talent - and Graham Kelly is just that - great talent who we hope will have a smashing impact on OgilvyOne's digital creative offering in India."

Kelly graduated with honours in chemistry from Edinburgh University in 1986. This proved to be a solid foundation for his first job in advertising as a copywriter for a Dutch business-to-business (B2B) agency specialising in the chemicals industry.

Staying true to this unconventional start, Kelly has embraced all aspects of advertising. Since coming to Asia in 1991, he has been working across various media - direct, traditional and digital.

Kelly's interactive work has been awarded at shows such as the One Show Interactive, Cannes Cyber Lions, Clio Interactive and Communication Arts. He also won Asia's first One Show Interactive Pencil. Kelly has won several direct marketing honours such as Caples, Echos and the Asian Direct Marketing awards (with two Grand Prix). To round off, Kelly's print and television work has been awarded at shows such as Adfest, Spikes, The One Show, Clio, Cannes, D&AD and Communication Arts.

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