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Raymond consolidates media duties for all its brands with RK Swamy Media Group

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | December 03, 2010
While the agency has been handling the Raymond brand for the past decade, the company was also working with Starcom and Dentsu Media for some of its other brands.

Following a review of media agencies, textile and apparel company Raymond has consolidated all its media planning and buying with the RK Swamy Media Group. The agency will now handle the media duties for Raymond, Park Avenue, Parx, Color Plus, JK Helene Curtis and JK Ansell.

The agency earlier had the media mandate for only the Raymond brand. For its other brands, the company was so far working with Starcom MediaVest and Dentsu Media.

RK Swamy BBDO has been handling the creative duties for brand Raymond for the past decade now.

Commenting on the development, Chintamani Rao, president, RK Swamy Media Group says, "We have had a long and rewarding relationship with Raymond and are delighted to be working on all their brands now. We look forward to doing great work on them."

"RK Swamy Media Group has a deep understanding of our business and brands, having worked on the Raymond Textiles and Raymond Premium Apparel brands. We are happy to expand our partnership with them and look forward to their increased involvement and contribution to all our businesses," says Sagar Joshi, director, media and corporate communications, Raymond.

RK Swamy Media Group comprises Media Direction, Digital Direction, Hansa Media Services and Hansa Outdoor.

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