STARDEN, the 50:50 joint venture between STAR India and DEN, has entered into a distribution agreement with NDTV (New Delhi Television Limited) to distribute four of the latter's channels across various distribution platforms. Prior to this, NDTV channels were being distributed by TheOneAlliance, a brand of MSM Discovery.
Gurjeev Singh Kapoor, chief executive officer, STARDEN, in a release, says, "It's great news for all of us as our partnership marks the coming together of two powerhouses. The viewers shall be enthralled to get better quality programming. We welcome NDTV as a part of our family and are sure that this association shall achieve many milestones."
"We are delighted to partner with STARDEN to further strengthen the reach and relevance of NDTV. Our agreement further consolidates the leadership position of NDTV 24X7, NDTV Profit, NDTV India and NDTV Good Times across multiple platforms in the country and provides viewers with increased access to content anywhere and anytime," says KVL Narayan Rao, group chief executive officer and executive director, NDTV.
STARDEN currently distributes 30 channels across India.