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Mediacom India appoints Debraj Tripathy as COO

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | January 04, 2011
Tripathy will be based in New Delhi and will be responsible for heading development across Mediacom's offices in Bengaluru, Chennai, Delhi and Mumbai.

Mediacom has appointed Debraj Tripathy as chief operating officer. Earlier, he was head, mobile marketing, OnMobile Global.

Tripathy will be based in New Delhi and will be responsible for heading development across Mediacom's offices in Bengaluru, Chennai, Delhi and Mumbai.

Speaking on his appointment, Divya Gururaj, managing director, Mediacom India, says, "Debraj is a great team player. His experience in media, especially mobile, digital and analytics, will be especially useful in scaling Mediacom's offerings in this area. We are looking forward to having him on the team to take Mediacom to the next level."

In line with Mediacom's global growth strategy, Tripathy will work with the network to ensure that clients in India benefit from gold standard products, tools and services, using best practices from other markets to further strengthen the agency's performance.

As part of Mediacom's People First programme, he will also be responsible for growing the company's talent pool.

Tripathy adds, "I am delighted to be a part of the Mediacom family. It is one of the fastest growing media agencies, both in India as well as in APAC. I am excited with the challenge of keeping the growth momentum going."

An electronics engineer and an alumnus of IIM Calcutta, Tripathy has an extensive media experience, having worked with Ogilvy, MindShare Fulcrum and as general manager of Maxus Delhi. At Maxus, he has managed brands such as Unilever, IBM, Nokia, Perfetti, Hero Honda, Dabur, Seagram and Asian Paints.

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