BBC and The Economist present Global Brandscape

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | January 21, 2011
Branding event, Global Brandscape will see experts sharing their thoughts on branding in New Delhi and Mumbai on January 24 and 25, respectively.

The BBC and The Economist have collaborated to present Global Brandscape, a two-day event designed to provide a platform for exchanging ideas and thoughts on branding and managing image perceptions.

Scheduled to be held on January 24 and 25 in New Delhi and Mumbai, respectively, Global Brandscape will feature distinguished speakers and heads of companies from a number of high profile Indian conglomerates.

afaqs! is one of the partners at Global Brandscape. While The Oberoi will host the event in the Capital, the Taj Land's End is the chosen venue in Mumbai.

Speakers at the events will present perspectives on how brands present themselves and the tools at their disposal.

Influential branding pioneer Wally Olins, chairperson, Saffron Brand Consultants, will speak on 'Place Branding' and explain how it is crucial to create the desired 'country of origin' effect for the 'new' world, as it spreads its influence globally through its own brands.

Laurel West, director, industry and management research, Asia, Economist Intelligence Unit will examine the current state of branding in emerging Asia and look at how companies are tackling the next critical stage of their evolution by harnessing the power of brands.

Jeremy Nye, head, audience insight, BBC Global News, will look at how one can understand the ways in which global conversations are taking place -- what people talk about, how they do so, and which discussions are the most influential.

Vaishali Sharma, head, marcomm, BBC Global News Division says that the event promises to be intriguing and will throw up interesting insights.

"Leading Indian brands now hold significant international ambitions and Global Brandscape will offer revealing insights into the techniques such brands can use to carve a niche for themselves on the global stage. These two days should form an ideal platform to discuss innovative brand strategy with some of the finest minds in marketing," says Sharma.

"As more and more Indian organisations look at global markets for finance, partnerships, raw material and access to customers, there is a growing need to manage global brand reputations more pro-actively. This unique initiative from BBC and The Economist is a first attempt in building best practices in creating global brands by drawing upon the best research and international learning," adds Suprio Guha Thakurta, managing director, The Economist Group, India.

For the record, BBC World News, BBC's commercially funded international 24-hour news and information channel, is owned and operated by BBC World News, a member of BBC's commercial group of companies.

BBC World News attracts 71 million viewers a week and is available in more than 200 countries and territories worldwide. It reaches 305 million households and more than 1.8 million hotel rooms.

The Economist is a weekly magazine offering timely reporting, concise commentary and comprehensive analysis of global news.

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