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GEC Watch: STAR Plus loses 53 GRPs in Week 3

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | January 21, 2011
At No. 2, Viacom 18's Colors, too, has lost 20 points over the previous week to stand at 276 GRPs in Week 3.

Still on top, STAR Plus, the flagship Hindi GEC from the STAR stable, has lost 53 GRPs during the week to pocket 326 GRPs for the week ended 15 January (C&S, HSM 4+). The relative share of the channel also declined from 27 per cent to 23.9 per cent.

At No. 2, Viacom 18's Colors, too, has lost 20 points over the previous week to stand at 276 GRPs in Week 3. The relative share for the channel also fell from 21 per cent in Week 2 to 20.2 per cent in Week 3.

At No. 3, Zee TV saw a 10-point fall over Week 2 to gather 222 GRPs for the given period. The relative share of the channel, however, saw a very marginal fall - from 16.5 per cent in Week 2 to 16.3 per cent in Week 3.

Occupying the fourth spot, Sony, too, observed a decline in its GRPs. It fell from 168 points to 158 points during the week, while its relative channel share fell from 12 per cent to 11.5 per cent.

SAB, at the fifth position, also witnessed a decline from 138 GRPs in Week 2 to 136 GRPs in Week 3. Its relative share, however, went up from 9.8 per cent to 9.9 per cent.

At No. 6, Imagine TV gained 7 GRPs and managed 83 GRPs in Week 3 and had a relative share of 6.1 per cent.

STAR One is at No. 7; the channel's relative share as well as GRPs remained stable during the week at 2.6 per cent and 36 GRPs respectively.

Sahara One and STAR Utsav have garnered relative shares of 1.9 per cent and 2.3 per cent respectively, while DD1 garnered 4.8 per cent.

The list of 10 most watched programmes was led by Pavitra Rishta, which clocked a TVR of 6.28. STAR Plus' Saathiya Saath Nibhana is at No. 2 with a TVR of 5.55, followed by Sasural Genda Phool and Uttaran with 5.49 TVR and 5.14 TVR respectively. These are followed by Pratigya (4.85 TVR), Na Aana Is Des Laado (4.33 TVR), Yeh Rishta Kya Kehlata Hai (4.26 TVR), Umang (4.24 TVR), Laagi Tujhse Lagan (4.2 TVR) and Taarak Mehta Ka Ooltah Chashma (4.16 TVR).

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