BMB India, a 50:50 joint venture between Trevor Beattie's BMB and Madison World, has won five accounts in December 2010. The agency bagged most of the accounts through multi-agency pitches.
Speaking on the wins, Prabha Prabhu, chief executive officer, BMB India, says, "All the five clients had one common reason for choosing BMB India as their agency, namely, good creatives. This was not surprising for me. The creatives had to be good with a great creative team that I have at BMB India."
Meanwhile, the agency is waiting for Pat Burns from BMB London to join Prabhu and Shoumitra Rai Choudhuri, national creative consultant, and the team in India.
BMB India is the advertising unit of Madison World, a diversified communication group with 22 units across the nine specialised functions of advertising, media, public relations, out-of-home, rural, retail, entertainment, mobile, and events and sports.First Published : January 28, 2011