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BMB India bags creative duties for five accounts in a row

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | January 28, 2011
The agency bagged most of the accounts through multi-agency pitches in December 2010.

BMB India, a 50:50 joint venture between Trevor Beattie's BMB and Madison World, has won five accounts in December 2010. The agency bagged most of the accounts through multi-agency pitches.

The businesses won by the agency include Leela Kempinski Gurgaon, Delhi NCR, in addition to the corporate Leela account that the agency already handles, Della Adventure, one of the largest adventure parks in Lonavala, Maharashtra, She Comfort sanitary pads, Aakriti Realty, and the new channels Dhabangg, Dhamaal and Dhamakaa, to be launched by Sri Adhikari Brothers.

Speaking on the wins, Prabha Prabhu, chief executive officer, BMB India, says, "All the five clients had one common reason for choosing BMB India as their agency, namely, good creatives. This was not surprising for me. The creatives had to be good with a great creative team that I have at BMB India."

Meanwhile, the agency is waiting for Pat Burns from BMB London to join Prabhu and Shoumitra Rai Choudhuri, national creative consultant, and the team in India.

BMB India is the advertising unit of Madison World, a diversified communication group with 22 units across the nine specialised functions of advertising, media, public relations, out-of-home, rural, retail, entertainment, mobile, and events and sports.

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