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Affle inks mobile advertising pact with D2 Communications

By afaqs! news bureau , afaqs!, New Delhi | In Digital | February 04, 2011
D2 Communications has also invested in Affle in order to strengthen the relationship and establish a long-term commitment.

Affle, a mobile media company and D2 Communications, a subsidiary of NTT Docomo and a mobile advertising company based in Japan, have entered into an agreement to provide mobile advertising solutions to companies across Asia. D2 Communications has also invested in Affle in order to strengthen the relationship and establish a long-term partnership.

Anuj Khanna Sohum, chief executive officer, Affle Group of Companies, says, "We respect D2 Communications for its role in growing mobile marketing. It is commendable to note the way D2 Communications has grown year after year, over the last 11 years. Affle is proud to partner with a company with such deep experience and rich heritage."

He adds, "This tie-up is a validation of what Affle started in the mobile media space in Asia, outside Japan. We are confident that, through this partnership, we will be able to provide a lot more value to our users and partner telecom carriers, publishers and marketers, and create much higher growth for Affle. At the same time, this association will help us to make faster inroads into Japan, which is the largest mobile advertising market in Asia."

Takayuki Hoshuyama, chief executive officer, D2 Communications, comments, "We are glad to be Affle's strategic partner. With D2 Communications having more than 10 years of experience in the field of mobile marketing in Japan, we believe that our case studies in this field will be useful across Asia. We look forward to co-operate and innovate with Affle in the arena of mobile advertisement and mobile marketing."

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