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Oakley ropes in Yuvraj Singh as its brand ambassador

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | February 22, 2011
He is currently collaborating with Oakley designers on his first Signature Series sunglass.

Cricketer Yuvraj Singh has been roped in as the brand ambassador of Oakley, the global eyewear company, and is currently collaborating with Oakley designers for his first Signature Series sunglass. Viewers can take a peek of the new design during the ongoing the 2011 ICC World Cup.

Talking about the association Yuvraj Singh says in an official communiqué, "I have always been a fan of Oakley, and I am extremely excited to become part of the Oakley family. The brand stands for high standards in eyewear technology."

Scott Bowers, senior vice-president, global marketing and brand development, Oakley, mentions in the official release, "Yuvraj's blend of talent and outgoing style is a perfect match for Oakley, a company that innovates to achieve the best of performance technology and shape it with the art of true originality. Our partnership represents the next step in deepening the brand's relationship with cricket players and fans in India."

Oakley deals in sport-specific eyewear, and sponsores professional athletes in over two dozen sports, internationally. Yuvraj is the first Indian cricketer to become a member of the Oakley team.

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