STAR Jalsha debuts in West Asia

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | March 08, 2011
The entertainment channel from the house of STAR is the first Bengali channel to be launched in West Asia on the Pehla platform.

STAR is all set to launch its Bengali entertainment channel, STAR Jalsha, in West Asia with the Arab Digital Distribution (ADD) pay TV platform. The Bengali general entertainment channel (GEC) will be exclusively available on the Pehla bouquet that caters to the expatriate South-Asian population in the region.

Sumo Dutta, country head, West Asia, Africa, and Pakistan, STAR, says, "In continuing to deliver and distribute the best in television content across the STAR channels, we're proud to launch STAR Jalsha on the Pehla platform. This reinforces our commitment to driving innovation and production quality in Bengali programming for more than 3 million Bangla viewers who are present in West Asia. We look forward to working more closely with ADD to bring subscribers even more television choice from our highly rated bouquet of South-Asian channels."

The new channel will be available along with other channels from the company, including STAR Plus, STAR One, STAR Gold, STAR News, and Channel [V] India.

Launched in 2008 in India, STAR Jalsha, the Bengali GEC, telecasts an array of shows such as Ghosh & Co, reality format show 'I laugh U', Bou Katha Kou, Maa,, and events such as Telly Shamman, STAR Jalsha awards, Mega Jalsha, and Mon Mane Na concert.

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