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E-commerce market may cross Rs 46,000 crore mark in 2011: IAMAI

By afaqs! news bureau , afaqs!, New Delhi | In Digital | March 17, 2011
E-Tailing, which includes purchases of durable products such as cameras, mobile phones, and home and kitchen appliances will constitute about 6 per cent of the overall e-commerce market.

According to a recent report 'E-commerce Market in India', published by IAMAI (Internet and Mobile Association of India), the internet commerce industry in India is estimated to grow by 47 per cent and reach Rs 46,520 crore mark by the end of 2011.

The size of the e-commerce market was Rs 19,688 crore in 2009, and was estimated to be around Rs 31, 598 crore in 2010.

In 2011, majority (about 80 per cent) of the share in the e-commerce market will be contributed by online travel transactions, which include booking of rail, air and bus tickets, hotel accommodations, purchase of tour packages and travel insurance.

It is expected that the online travel market will touch Rs 37,890 crore mark by the end of this year. It was estimated to be around Rs 25, 258 crore at the end of December 2010.

E-Tailing, which includes purchases of durable products such as electronic items, cameras, mobile phones, hard disks, home and kitchen appliances, as well as personal items like apparels, jewellery, toys and flowers, will constitute about 6 per cent (Rs 2,700 crore by the end of 2011) to the overall e-commerce market.

The online financial services, which include insurance and related services, online transactions for financial services and other fund-based transactions such as paying utility bills, is estimated to constitute about 5 per cent (Rs 2,680 crore) of the total e-commerce market in 2011.

Digital downloads are expected to contribute about 3 per cent (Rs 1,100 crore) to the total e-commerce market. Digital downloads include ringtone, wallpaper, pictures, software, applications, mobile games, paid music content, mobile recharge (for pre-paid mobile connection) and payment of mobile bills online (post-paid subscriber).

Online classifieds, which include services such as online dating, matrimonial, and jobs, will have about 5 per cent (Rs 2150 crore) share in the e-commerce market by the end of 2011.

The results of the report are based on a primary research, conducted among internet users in 15 cities, comprising 800 individuals, as well as secondary research for triangulating the findings from external sources.