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Fever FM maintains lead in Delhi: RAM Week 10

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | March 28, 2011
In Kolkata, the market of most radio stations remains unchanged.

The Radio Audience Measurement (RAM) data for Week 10 is out. Here is an update on the four RAM markets.

Mumbai

Radio Mirchi still leads in the city with a market share of 15.7 per cent, registering a loss of 0.6 percentage points over the previous week. Its average market share for the last four weeks stands at 15 per cent.

Radio City again moves up to second position with a market share of 14.3 per cent, registering a gain of 1 percentage point. Its last four weeks' average market share is 13.8 per cent.

Big FM settles at No. 3 and has a market share of 13.8 per cent, registering a gain of 0.7 percentage points. Its last four weeks' average market share is 13.2 per cent.

Red FM slips down to fourth position in Mumbai, with a market share of 13.3 per cent, and its last four weeks' average market share is 12.9 per cent.

Air FM2-Gold occupies the fifth spot with a market share of 12.6 per cent, without registering any loss or gain compared to the previous week.

Fever FM is No. 6 in the city with a market share of 7.6 per cent, registering a gain of 0.1 percentage points.

Radio One is placed seventh, with a market share of 6.0 per cent, having lost 0.3 percentage points in the past week. Vividh Bharati has a market share of 5.3 per cent, gaining 0.3 percentage points.

Among the other stations in Mumbai in Week 10 are AIR FM1-Rainbow, with a market share of 4.0 per cent, followed by Oye! FM, with 3.9 per cent market share.

Delhi

Fever FM still maintains the No. 1 position in Delhi, registering a market share of 22.6 per cent, with a loss of 1.2 percentage points as compared to Week 9. The radio station's average market share for the last four weeks is 21.3 per cent.

Radio Mirchi and AIR FM2-Gold occupy the second and third spots, with market shares of 19.0 per cent and 18.7 per cent, respectively. While Radio Mirchi has lost 0.7 percentage points, AIR FM2-Gold gained 0.7 percentage points as compared to the previous week's ratings. The average market shares for the stations in the last four weeks are 21.9 per cent and 16.1 per cent, respectively.

Radio City has secured the fourth position with a market share of 9.4 per cent, registering a gain of 0.1 percentage point. Its average market share for the last four weeks is 9.5 per cent. Red FM is at No. 5, registering a market share of 8.5 per cent. The average market share for the last four weeks is 9.5 per cent.

Big FM, at No. 6, has registered a market share of 7.2 per cent. The station's previous week's share was 6.7 per cent.

In Week 10, Radio One and Oye! FM have garnered market shares of 5.1 per cent and 3.1 per cent, respectively, occupying the seventh and eighth positions. The average market shares of the stations for the last four weeks are 5.3 per cent and 3.1 per cent, respectively.

Next in line are AIR FM1-Rainbow and HIT 95 FM with market shares of 2.4 per cent and 2.1 per cent, respectively.

Bengaluru

Big FM still holds the No. 1 position in Bengaluru with a market share of 18.2 per cent, registering a gain of 0.9 percentage points.

Radio Mirchi is at No. 2 with a market share of 17.7 per cent, registering a gain of 1.1 percentage points. Its average market share for the last four weeks stands at 17.4 per cent.

Radio City is at No. 3 and has a market share of 15.6 per cent, registering a gain of 1.2 percentage points. Its average market share for the last four weeks is 14 per cent.

Red FM moves up to the fourth position with a market share of 10.6 per cent, which is 1.2 percentage points less than that of last week.

Fever FM slips down to No. 5 with a market share of 9.7 per cent, which is 2.6 percentage points less compared to last week's rating.

At No. 6, AIR FM1-Rainbow has a market share of 8.4 per cent, registering a loss of 1.2 percentage points.

AIR FM1-Vividh Bharati follows with a market share of 8.0 per cent, registering a gain of 1.3 percentage points, as compared to Week 9.

Radio One follows with a market share of 7.7 per cent, registering a gain of 0.2 percentage points.

Among the other stations in Bengaluru in Week 10 are Radio Indigo, which has a market share of 2.9 per cent, followed by Gyan Vani (0.9 per cent).

Kolkata

Radio Mirchi leads in the city with a market share of 21.8 per cent, showing a loss of 0.1 percentage points. Its average market share for the last four weeks is 21.1 per cent.

Big FM and Friends FM are placed second and third, respectively. Big FM has a market share of 16.5 per cent and Friends FM has a market share of 13.6 per cent, without registering any loss or gain as compared to the previous week. The radio stations' average market shares for the last four weeks are 17.2 per cent and 12.7 per cent, respectively.

Aamar FM holds the fourth position with a market share of 13 per cent, without registering any loss or gain compared to the previous week.

Fever FM occupies the fifth place in the city with a market share of 8.9 per cent. Its average market share for the last four weeks is 9.5 per cent.

Red FM and Oye! FM are next in line, with market shares 7.7 per cent and 4.2 per cent, respectively. AIR FM2-Gold follows with a market share of 3.9 per cent.

In Week 10, among the other stations in Kolkata, Radio One also has a market share of 3.9 per cent, followed by AIR FM1-Rainbow (2.6 per cent), Power FM (1.7 per cent) and Akashavani (1.4 per cent).

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