General Motors (GM) has handed over its creative and digital mandate to McCann Erickson. The pitch process which began three months back, witnessed the participation of Leo Burnett, Contract Advertising and McCann Erickson. The incumbent agency for the car manufacturing company was Leo Burnett and Wieden+Kennedy.
The account will be handled by the agency's Delhi office.
It is to be noted that for the first time, GM broke the norm of handing over its creative duties to two agencies. Talking about this, Balendran adds, "We have faith in the capability and bandwidth of McCann Erickson as an agency. Moreover, this agency has handled our account before. So, I'm sure, they would single-handedly be able to look after the consolidated business of all the GM brands."
Balendran further divulged that GM will soon be launching six new products. McCann will be responsible to look after the new cars, as well. "McCann Erickson's work will involve brand building exercises for the existing brands, and designing and conceptualising campaigns for the new launches."
However, Balendran declined to comment on the size of the account.
The automaker made it clear, though, that its media duties will remain with Madison Media, the incumbent agency for the account since March 2010.First Published : May 03, 2011