afaqs!

Rajesh Mani joins Leo Burnett as ECD in Mumbai

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | May 09, 2011
At Leo Burnett, Mani will handle a mixed bag of brands like Bajaj Electricals, Tata Capital, Tashi, HPCL, and Vedanta, among several others.

Rajesh Mani has joined Leo Burnett as executive creative director. Prior to joining the agency, Mani was creative director at Ogilvy India. He will be based in Mumbai.

Speaking on the appointment, K V Sridhar (Pops), national creative director, Leo Burnett, says, "Being a humankind agency we are always eager to work with creatives who have human stories to tell in simple ways. Mani is completely that kind of person, and it will be fun to work beside him on some of our key clients."

At Leo Burnett's Mumbai office, he will handle a mixed bag of brands like Bajaj Electricals, Tata Capital, Tashi, HPCL, and Vedanta, among several others.

"At Ogilvy, I worked on one of the best brands in the country -- Vodafone. It is now time to seek new challenges and expand my horizons. Pops gave me an opportunity to do just that," says Mani.

Mani, who has about 12 years of experience, has worked across an array of brands. One of his recent ads is the BlackBerry Boys television commercial, which he co-created with Rajiv Rao, national creative director, Ogilvy. He has worked on Vodafone, like Hutch (before Vodafone UK bought Hutch) caller tunes, Vodafone 60P/minute film, and the global launch of Lenovo X300 laptops through a commercial titled 'The Fying Sumos'. He was also a part of the core team that launched Zoozoos.

Apart from Ogilvy, he has worked with agencies such as Temple Advertising in Bengaluru, where he worked on brands like Sun Microsystems, Ministry of Tourism, Government of India, TVS Motors, Kurlon Home Furnishings, Scullers, and Indigo Nation. He has also worked with Rediffusion-Y&R in Bengaluru, on McDowells Signature Whisky and Airtel regional business.

In Mumbai, Mani has worked with Triton Communications. At Triton, he handled brands such as Fevicryl, Tata Home Finance, Eureka Forbes, Fortune Sunflower oil, Millennium Alcobev (Shaw Wallace Company), Dilip Chhabaria Designs (DC), as well as MAPP.

Search Tags