Dell India has consolidated its digital media business with MediaCom, the agency which also handles its offline media initiatives. This is part of a global alignment. MediaCom has been handling the Dell India offline media business, out of Bengaluru, for over three years.
Commenting on the move Krishnakumar P, executive director, marketing, CSMB, Dell India, says, "MediaCom has been a valuable partner for Dell for the last few years for our offline media needs. It has a dedicated and energetic team that has been a pleasure to work with, and we look forward to its innovation and commitment to further our digital media practices in India."
MediaCom manages digital media (planning and buying) businesses of various advertisers like P&G, Volkswagen and Skoda.