Prior to this, Sengupta was working with Zee Enterprises as assistant vice-president, marketing and brand management.
Interactive firm Hungama Digital Media Entertainment has roped in Indranil Sengupta as general manager, marketing and brand management. Sengupta will report to Siddhartha Roy, chief operating officer, consumer business and allied services, Hungama Digital Media Entertainment.
Sengupta has more than 11 years of experience in the industry. He was earlier with Zee Enterprises (Zee Café and Zee Studio) as assistant vice-president, marketing and brand management. He was responsible for creating brand identity, framing strategies for creating awareness about the brand, and implementing pre/post launch promotional activities for brand building and market development. Before Zee Café and Zee Studio, Sengupta was responsible for marketing of Zee Cinema, Zee Motion Pictures and Zee Limelight.
This is Sengupta's second stint at Hungama. Earlier, he had worked with Hungama as account manager, client servicing for two years (2002-04) and handled brand Bharat Petroleum Corporation Limited (BPCL). He has also worked with Rediffusion - Dentsu Young & Rubicam (now Rediffusion-Y&R).