Mudra Max has appointed Subhashish Sarkar as senior vice-president for its outdoor division. He will head Mudra Max OOH, North and East.
His immediate mandate will involve looking after all the requirements of the clients for the North and East regions.
Announcing the appointment in an official communiqué, Malhotra says, "With Sarkar, we have a seasoned outdoor professional with experience in the Delhi market. His methodism and professionalism will surely help us deliver superior OOH planning solutions to our clients. Along with strengthening the OOH team in the North and East, he will also work closely with other Mudra Max units, integrating some really good work for our clients."
Sarkar says, "I look forward to experiencing first-hand the factors that put Mudra Max at the forefront of the communications business in the region."
Sarkar has more than 17 years of experience in the outdoor industry. It is to be noted that he has spent 10 years of his career in various positions in the Selvel Vantage Group in Kolkata, Mumbai and Delhi. He has also worked with Outdoor Advertising Professionals (OAP) before moving on to Percept Out-Of-Home.
He has worked on various categories including auto, FMCG, alcohol, consumer durables, banking and finance, and real-estate. Some of the brands he has worked on include Panasonic, Nestle, Bacardi and Daikin.