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Discovery gets a fresh look

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | October 17, 2011
The channel's new look will be launched across 34 countries, including India, today, October 17. As part of the revamped process, the network has used its signature globe icon as a central element, merging it with the 'D' in Discovery.

Discovery Networks Asia-Pacific (DNAP), a division of Discovery Communications, has revamped its on-air look. The channel's new look will be launched across 34 countries, including India, today, October 17.

Rahul Johri, senior vice-president and general manager, South Asia, Discovery Networks Asia-Pacific, says in an official communiqué, "With the new refreshed feel and revved-up look, Discovery Channel will continue to provide the finest television entertainment through its programming."

As per the revamped process, the network has used its signature globe icon as a central element, further merging it with the 'D' in Discovery. To promote the new look, the channel will launch a television campaign that captures the essence of the brand through talent such as Bear Grylls, Mike Rowe, the Mythbusters, and Jeremy Wade. The new on-air look is packed with fast-paced graphics, as well as new end pages, idents and menus.

With the new look, the channel is also launching new shows like Curiosity, which fearlessly dives into a world of questions posed by well-known personalities such as Morgan Freeman, Samuel L Jackson and Eli Roth.

For the record, Discovery Channel is the flagship network of Discovery Communications, which shows non-fiction programmes in the domain of blue-chip nature, science and technology, ancient and contemporary history, and adventure, cultural, and topical documentaries. First launched in 1985, Discovery Channel currently reaches more than 180 million subscribers in the Asia-Pacific region.

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