Triton Communications has won the creative duties of Add Gel Pens following a multi-agency pitch. The business will be handled from the Mumbai branch of the agency. The incumbent agency is Law & Kenneth.
Speaking to afaqs! Deepak Jain, chief executive officer, Add Gel, says, "We needed a communication partner which understood our needs and was able to create distinct and relevant communication."
Renton D'sousa, national creative director, Triton Communications, says jokingly, "We look forward to 'adding' a strong idea to ADD Gel and 'subtracting' competition from the category".
Triton Communications recently won the creative, as well as the media duties of Orient's forthcoming range of home appliances products. Previously, in the month of February, Triton Communications bagged the creative mandate for the Eco-friendly Computech Solutions (ECS) Infotech.