afaqs!

Triton Communications adds Add Gel Pens

By Shibani Gharat , afaqs!, Mumbai | In Advertising | October 21, 2011
The business will be handled from the agency's Mumbai branch.

Triton Communications has won the creative duties of Add Gel Pens following a multi-agency pitch. The business will be handled from the Mumbai branch of the agency. The incumbent agency is Law & Kenneth.

The size of the business, however, could not be obtained at the time of filing this report.

Speaking to afaqs! Deepak Jain, chief executive officer, Add Gel, says, "We needed a communication partner which understood our needs and was able to create distinct and relevant communication."

Renton D'sousa, national creative director, Triton Communications, says jokingly, "We look forward to 'adding' a strong idea to ADD Gel and 'subtracting' competition from the category".

Triton Communications recently won the creative, as well as the media duties of Orient's forthcoming range of home appliances products. Previously, in the month of February, Triton Communications bagged the creative mandate for the Eco-friendly Computech Solutions (ECS) Infotech.

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