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From The Mobile Indian
143 Socio-economic variables for strategic decisions
As part of its aggressive growth strategy, Topps India, the sports and entertainment company, has brought on board Vizeum India to handle its media mandate for the country. The business will be handled from the agency's Mumbai office.
Founded in 1938, The Topps Company is the creator and marketer of sports cards, entertainment products, and distinctive confectionery, globally. Some of Topps' sports and entertainment products include Major League Baseball, National Football League, English Premiere League, Bundesliga, Indian Premiere League, WWE, UFC, Wacky Packages, Garbage Pail Kids and other trading cards, sticker album collections, and collectible games.
The company's top confectionery brands include Ring Pop, Push Pop, Baby Bottle Pop, Bazooka bubble gum, Sharkies, and Juicy Drop Pop.
Topps premiered in India during the last IPL season with its Cricket Attax cards.
Confirming the appointment of Vizeum India, Sanjeev Katyal, country head, Topps India, says, "When we reviewed our current arrangement, Vizeum was recommended to us by some of our media partners. We were convinced that we have a right partner in it, which will help us with our ambitions. We are excited about the launches planned for the future."
Commenting on the new win, S Yesudas, managing director, India sub-continent, Vizeum, says, "We sincerely thank the media partners who have recommended us to Topps and the Topps management, for placing their faith in us. As with every win of ours, we are humbled and stay acutely aware of our responsibilities."
For the record, Vizeum has recently won several businesses, including the accounts of X S Real, Educomp, and Sonic (Viacom 18).Major stories over the last 30 days