Team One Advertising wins creative mandate for innerwear brand V Star

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | February 08, 2012
The total media budget is around Rs 6 crore.

The Kochi-based Team One Advertising has won the creative duties for V Star, a popular innerwear manufacturer in Kerala. V Star belongs to the parent brand V-Guard Industries, a company that has a product portfolio spanning categories such as voltage stabilisers, pumps, motors, electric water heaters, solar water heaters, fans, UPS systems for computers, digital UPS systems, LT power cables, and control cables.

Raphi Davis Akkara

Vinodini Issac

Team One Advertising will now handle the creative duties for four brands belonging to V Star. These include Vanessa (innerwear range for women), Valero (innerwear for men), and two upcoming brands called Little Vanessa and Little Valero, innerwear brands for girls and boys, respectively. These two brands for children are slated to be launched around the first week of April, as it's during the summer vacations that parents purchase clothes for their children.

The total media spends are around Rs 6 crore.

Earlier, the creative duties for V Star were handled by Stark Communications; the agency has been handling the account for about a year. There was no full-fledged multi-agency pitch before the account moved to Team One Advertising.

The media planning and buying mandate for V Star lies with Mudra Max. Prior to Mudra Max, the media mandate was with Maitri Advertising.

It may be noted that Publicis Ambience, Bengaluru, was awarded the creative duties for V Star's parent company, V-Guard, a couple of years ago. Prior to Publicis, the creative mandate for V-Guard was with TBWA.

Commenting on the media mix for the upcoming campaign for V Star, Raphi Davis Akkara, creative director, Team One Advertising tells afaqs! that while TV, print, and outdoor communication will be used for the brands Vanessa and Valero, print will be the lead medium of communication, supported by outdoor, for Little Vanessa and Little Valero.

The 10-year-old Team One Advertising is headquartered in Kochi. It was founded by former account management professional (who has worked at Mudra and BBDO) Vinodini Issac, who serves as managing director at the agency.

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