afaqs!

Dentsu Marcom to handle Canon campaigns

By Shibani Gharat , afaqs!, Mumbai | In Advertising | February 10, 2012
The printer business for the year will be managed by Allied Media. The business for Canon India's digital cameras is still under review.

Dentsu Marcom will handle Canon India campaigns for 2012/02. The digital imaging company has two creative agencies on its roster, namely Dentsu Marcom and Percept/H. While Percept/H managed the campaigns in 2011, this year it will be managed by Dentsu. The annual media and marketing spends are estimated to be in the range of Rs 20-25 crore.

Canon

Sources close to the development have confirmed the news to afaqs!. While, the printer business for the year will be managed by Allied Media. The business for Canon India's digital cameras is still under review.

The entire creative account of Canon moved from Rediffusion-Y&R to Dentsu Marcom in 2004, while only a part of the media business moved from The Media Edge (TME) to Dentsu.

Percept/H started working with Canon in 2007. The same year, it executed a print campaign titled 'Leaf' for Canon Pixma Printers.

In 2007, Canon divided its media business between Dentsu and Allied Media Integrated Communications, the media arm of the Percept Group.

Incorporated in 1997, Canon India is a 100 per cent subsidiary of Canon Singapore. The company has offices spread across seven cities in India. Some of the products offered by the company include digital copiers, multi-functional peripherals, fax machines, inkjet and laser printers, scanners, all-in-ones, digital cameras, digital camcorders, dye sub photo printers and multimedia projectors, semiconductors, card printers, and cable ID printers.

Canon India has also forayed into the retail space with the launch of its exclusive brand retail store, Canon Image Square.

In January, Canon India announced the appointment of Kazutada Kobayashi as its new president and CEO. Kobayashi replaced Kensaku Konishi, who took on his new role as the CEO of Canon Singapore, after his tenure as president and CEO at Canon India for five years.

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