Olympus looks for a creative agency

By Shibani Gharat , afaqs!, Mumbai | In Advertising | March 01, 2012
The digital imaging and camera company has approached a few Mumbai-based creative agencies.

Olympus Imaging India is looking for a creative agency in Mumbai. As a part of the mandate, the selected creative agency will take care of the digital camera business of Olympus.

Sources from the industry have confirmed the news to afaqs!.


The size of the business or the annual media spend could not be ascertained at the time of filing this report. However, it is learnt that the company plans to increase its spend on on-ground activities, and digital and social media.

The Olympus Camera business moved to Mudra (now DDB Mudra) in 2004 as a result of DDB's global alignment.

For the record, Olympus Corporation was established in Tokyo, Japan in 1919. The company has its Indian head office in Mumbai. The India office of Olympus is principally involved in the marketing of digital still cameras, Olympus pen, DSLRs, accessories, binoculars and voice recorders. Olympus stores are already functional in Bengaluru, Kochi, Delhi, Kolkata, Mumbai, Noida and Pune.

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