Future Group initiates pitch for supply chains vertical; re-branding on the cards

Future Supply Chain Solutions, the logistics and supply chain vertical of the Future Group, is scouting for a creative partner. The process began around a couple of weeks ago and is still in its nascent stages.

The pitch will take place in Mumbai. Highly placed sources close to this development have confirmed the news to afaqs!. The Future Group team remained unavailable for comment on the matter.

afaqs! learns that the agencies that are currently in conversation with the authorities on the account have received an initial brief that will form the basis of their presentations. The company that currently operates under the brand name Future Supply Chains, plans to undergo an extensive re-branding exercise. An insider tells afaqs! that the name is slated to be changed to FSC, the abbreviated version of the current name.

The name change and re-branding exercise will be accompanied by a complete logo revamp as well. The objective of this effort is to revise the way the brand is perceived by potential clients/customers and consequently attract new clients. afaqs! learns that TV will form a part of the media mix for the brand's upcoming campaign.

Future Supply Chains, an end-to-end consumer logistics company, was established in April, 2007. It offers supply chain management solutions such as factory-gate logistics, storage and fulfillment, retail store replenishments, movement (nationwide and intra-city), cold chain management, freight forwarding, custom clearances, reverse logistics and distribution services. The company also provides a range of value added services such as inventory planning, control support, vendor management and supply chain network modelling.