Confirming the news, Alok Agrawal, COO, Cheil Worldwide SW Asia, says, "We provided a 360-degree solution to the client's brief. The challenge is to enhance awareness for Net4 and make it a top of mind choice in its fields of business. More than just advertising, the brand requires active engagement with the consumers to get into their consideration set. At Cheil, we always lay emphasis on ideas that energise people into action. Net4 is one of the earliest internet companies in India, with a solid heritage and proven business models. Our solution focused on building a stronger brand franchise across all segments of a fully-integrated communication plan to drive business to Net4."
Speaking on the appointment, Jasjit Singh Sawhney, chairman and managing director, Net4, says, "We are embarking on an aggressive marketing plan and floated a brief to identify the right partner to build our brand and image. Cheil's understanding, clear strategy and impactful creative clearly demonstrated superior thinking. We look forward to our partnership with Cheil to drive business on the back of a solid brand."First Published : March 30, 2012