Travel and party!

The branded bus will travel to three pubs and bars in Mumbai, Pune and Bengaluru on April 27, 28 and May 5; winners can party and enjoy two free drinks at the pubs.

International entertainment channel VH1 from the Viacom18 stable, in association with Mossimo Nights, has organised a pub crawl activity in a bid to bring the channel close to the audience. As a part of the activity, the channel has launched a contest to choose participants who will be able to travel on a VH1 Pub Crawl Bus to specific pubs in various cities.

To participate in the contest, interested people need to log on to VH1 India's microsite,

www.vh1india.com/pubcrawl

and enter personal details such as name, age, contact number and city, and write why they should be on the VH1 Pub Crawl Bus. The participants also need to upload their pictures, along with their friends' images.

Twenty participants from each city will be chosen as winners, with the most creative answers followed by a telephonic or personal interview with the organisers. The channel will take the winners of the contest and their friends out for party and drinks all through the night, hopping from one pub to another.

Each bus will accommodate 40 winners including their friends and at each venue, the winners are eligible for two free drinks. As a part of the activation, the channel has branded a bus with the VH1 logo in psychedelic graphics and colours. The contest winners will travel to three different pubs and bars in three states, including Mumbai, Pune and Bengaluru.

The Pub Crawl is scheduled to start from Mumbai on April 27 and continue to the destination cities of Pune and Bengaluru on April 28 and May 5. In Mumbai, the bus will travel to Wink Bar, Busaba and Canvas Lounge; in Pune, it will go to Stone Water Grill, Kue Bar and 1 Lounge Bar and Restaurant. And, in Bengaluru, it will travel to Opus, City Bar and Ice bar.

Winners who have attended VH1 Pub Crawl in one city cannot participate for another city.

Ferzad Palia, senior vice president and general manager, English Entertainment, Viacom 18, says, "At VH1, we constantly try to engage our audience and offer them world class experiences. Pub crawl as a concept is very popular in the west and we're happy to be the first to bring it to India. The Pub Crawl Bus will take the lucky participants to some of the most happening pubs in town, giving them a party experience like never before!"

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