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TBWA India wins creative mandate for Peninsula Land

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | April 25, 2012
The win for the agency comes on the back of a multi-agency pitch. The business will be handled by the agency's Mumbai office.

TBWA India has won the creative mandate for real estate company Peninsula Land. The win for the agency comes on the back of a multi-agency pitch. The account will be handled by the agency's Mumbai office.

Nirmalya Sen

Peninsula Land Limited is a part of the Ashok Piramal Group, a business conglomerate with diversified business interests in textiles, real estate, engineering, family entertainment and sports.

Confirming the news, Rajesh Jaggi, managing director, Peninsula Land, says, "TBWA brings a unique dimension to creativity by using the disruption thought process. The PLL brand has always been very distinct in the market place and our association with TBWA will further go in positioning our brand."

Nirmalya Sen, managing director, TBWA India, says, "Peninsula is a story waiting to be told; a story of long years of commitment to ethics and high quality. We are delighted to have been chosen as Peninsula's lead agency. There are few categories as steeped in communication conventions as the real estate category. Disrupting them is a challenge we look forward to."

The media spend could not be ascertained at the time of filing this report.

Recently, TBWA was awarded the creative mandate for Jyothy Laboratories' Fa deodorant brand.

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