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Network18 initiates creative pitch for mother brand

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | April 26, 2012
The company looks to work on building brand Network18.

The Network18 Group, a mass media giant with presence across a large gamut of media platforms, has initiated a creative pitch process. It is learnt that the authorities are looking to bring on board a mainline creative agency that can help build brand Netowrk18.

Network18

The company is currently in conversation with three to four leading advertising agencies in Mumbai. The process, which began a few days ago, will take a month or so to yield a result, after which the selected agency will be required to work on a campaign for Network18 that will highlight the intangible brand, Network18. Mostly, the brand's upcoming communication will be akin to a corporate campaign in which the various arms, ventures and properties of the media conglomerate are likely to be leveraged.

Highly placed industry sources close to the development have confirmed the news to afaqs! on grounds of anonymity.

The Network18 Group has interests in television, the internet, entertainment, e-commerce, magazines and the mobile medium.

The group includes business news channels CNBC-TV18, CNBC Awaaz, general news channels CNN-IBN and IBN7, and IBN-Lokmat.

TV18 Broadcast operates a joint venture (JV) with Viacom, called Viacom18, which houses brands such as Colors, MTV, VH1 and Nick, and Viacom18 Motion Pictures.

SUN18 and AETN18 are brands that the group has launched through a strategic alliance and a JV, respectively.

Network18 also operates e-commerce properties such as HomeShop18 and bookmyshow.com, amongst others. Additionally, through Network18, the group operates Newswire18 (a real time financial information and news platform), Infomedia18 (a player in the special interest publishing space), E18 (the group's event management venture) and Sport18 (its sports marketing venture).

Web18 is the digital arm of the Network18 group. Web18 comprises online platforms such as In.com, news-based websites IBNlive.com and Firstpost.com, finance-led website Moneycontrol.com, cricket-driven website CricketNext.com and its social media platform, Blaze, available at IBNLive.in.com/Blaze, amongst other digital offerings.

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