afaqs!

Cogmat to handle social media duties of denim brand Live In

By Nisha Menon , afaqs!, Mumbai | In Digital | May 18, 2012
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The agency's mandate includes tapping various social media platforms to engage the relevant audience in conversations about the brand. No formal pitch was held for the account.

Federal Brands, the parent company of denim brand Live In, has awarded the social media duties of the brand to Mumbai-based digital agency Cogmat. The win for Cogmat comes close on the heels of the account win for Benzer World. This is the first time the brand has got a digital agency on board to drive the brand message on social media.

Cogmat

The news was confirmed to afaqs! by Srideep Sen, brand manager, Federal Brands, who says, "There was no formal pitch. However, we did meet up with a few agencies at our Mumbai office."

Cogmat's mandate includes tapping various social media platforms to engage the relevant audience in conversations about the brand. A revival of the existing social media properties on Facebook and Twitter with new creatives is also on the cards.

For the record, Cogmat is a digital media agency based in Mumbai and Hong Kong. It works with companies from industry verticals such as education, luxury hospitality, financial services, FMCG and retail. Its clients include brands such as Oxemberg, Eurokids, Welingkar Group of Institutes and Mufti, among others.

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