Rajmohan Nair has joined India TV as president, network development on May 31. He will report to Ritu Dhawan, managing director and CEO, India TV. Earlier, he was vice-president, distribution, TV Today group.
He says, "The company is in an expansion mode and is trying to get accustomed to the digitisation process that the country is set to enter. The major objective is to settle the digital distribution and help the conversion of analog into digital. We understand that distribution will play an important role post-digitisation. We are preparing the appropriate positioning of the channel in the digital scenario so as to maximise both revenue and viewership."
Highly placed sources in the industry add that India TV also plans international launches in the US and UK markets; however, the channel refused to confirm the news.
In an official communiqué, Dhawan, says, "Digitisation is around the corner, which will have an impact on the TV landscape in a big way. With Rajmohan coming on board at this juncture, we really feel optimistic that this will further boost the aggressive growth track we are set to follow."
Nair, who comes from an engineering background, has about 15 years of experience in the broadcasting industry, in the distribution sector. He has also had shorter stints on the international level at Zee TV and MTV. Subsequently, he has worked for Sahara channel for seven years, and was a part of the launch of a few channels of the network. Later, he moved to TV Today Network as vice-president, distribution and worked there for seven years.