Disney goes Thrice as Nice

By Jhumur Nandi , afaqs!, New Delhi | In OOH News | July 13, 2012
The week-long activations will comprise of Disney-themed workshops, storytelling sessions, art classes, games, Disney Princess makeovers, photo opportunities and several special weekend acts.


Disney activation

Kids along with their families in Bengaluru can experience Disney magic at Forum Value Mall in Whitefield. Beginning July 14, the channel will launch a week-long activation, Thrice as Nice Carnival, to celebrate the third anniversary of the mall.

At the carnival, kids and their families will get to meet gadget cat, Doraemon. Moreover, Disney Princess fans will get an opportunity to get a 'princess makeover', participate in grooming and etiquette workshops and learn the art of ballroom dancing. Fans can also attend interactive storytelling sessions featuring Disney Princesses and Mickey Mouse Club House.

In addition, several Disney zones will be created across the mall, featuring fun-filled activities such as 'Save the Damsel in Distress' that will include artificial rock climbing for kids under the supervision of experts. Another activity, called Mickey's 'Minute to Win It', will feature numerous fast-paced, time-based games for the entire family.

Tattoo painting, caricature zones and photo opportunity zones are also planned to enable Disney fans to show their love for the Disney characters and get photographed with their favourite characters such as Mickey Mouse, Minnie Mouse, Donald Duck and Goofy.

On July 22, art and craft enthusiasts can participate in a creative workshop with Gaurav Juyal, the host of the art and crafts show, Disney Channel's Art Attack.

Commenting on the third anniversary of Forum Value Mall, S Raghunandan, chief executive officer (CEO), Prestige Retail, said, "Whitefield's Forum Value Mall has transformed itself into a popular family destination for food, leisure and shopping. Our association with Disney was a huge success last year. This year on our anniversary we decided to give back to our patrons by offering to send two lucky families to Disneyland, Hongkong via a contest. This weeklong festivities will be celebrated with much fanfare by kids and grown-ups alike."

As a part of the celebrations, two lucky families will get a chance to win a trip to Hong Kong Disneyland on a purchase of Rs 3,333 at the Forum Value Mall and upon entering for a lucky draw.

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