afaqs!

Rohan Noronha calls it a day at Mindshare

By Anushree Bhattacharyya , afaqs!, New Delhi | In Media Planning & Buying | July 23, 2012
Noronha, partner, Exchange is currently serving his notice period and will join Komli Media.

Rohan Noronha, partner, Mindshare Exchange has put in his papers at the GroupM-promoted media planning and buying agency. Noronha, who is serving his notice period, will join Komli Media.

Rohan Noronha

At Exchange, he was looking after planning and buying for several brands including ICICI, Onida, Castrol, Kellogg's, HSBC, Godrej and Sony PlayStation (PSP), among others.

Confirming the development, Noronha tells afaqs!, "Even at Mindshare, digital has been part of my work. This step is an extension towards my current portfolio.

Noronha, who holds a diploma from St. Xavier's College, has more than 12 years of experience. He started his career with Dainik Bhaskar as a media analyst in 1998. After about two and a half years, he joined Carat Media as senior media planner in 2000. Three years later, he shifted to Riyadh, where he joined Universal Media as media planning manager.

After four years, he returned to India and joined Mindshare as partner, Exchange.