afaqs!

Bubble TV promises engaging videos for mobile media

By Jhumur Nandi , afaqs!, New Delhi | In Advertising | September 25, 2012
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The content generation firm will provide brands entertaining ways for on-screen consumer engagement on smartphones, tablets, social networks and other digital media.

Thoughtbubbles, the creative network for advertising, design and marketing, has launched Bubble TV, its latest platform on content generation that will act as a collective hub for creativity, technology and media.

Manoj Motiani

Bubble TV is a content generating firm that will produce mainstream video content in story-telling, brand story and plug-in formats. "The new company will create tons of videos with message plug-ins woven around fun, humour, ideas, emotions, opinions, spoofs, and even social messages. "We will provide interesting content to electronic channels and networks, or launch our own digital TV soon, or create brand messaging which is free from the rigidity of brand manuals to be more democratic with colloquial ways of brand connect," says Manoj Motiani, founder and chief creative, Thoughtbubbles.

The idea behind the launch of Bubble TV is to provide brands entertaining ways for on-screen consumer engagement on smartphones, tablets, social networks and other digital media.

"Bubble TV is an acknowledgment of the dramatic rise of mobile, web and social networks towards brand awareness, consideration, purchases and loyalty. With the kind of reach, innovation, experimentation and cultural influence, they are no longer a support medium, they are THE medium. Again, this calls for new fresh content for consumer engagement and talking to them in a way they like to be spoken to," adds Motiani.

Speaking further on its advantages and plans, Motiani elaborates, "It is universal and at the same time, works great with a niche audience, and localised segmented groups including regional groups. We could even cover a lot of personal stories from every nook and corner of the world. We will take up regional assignments and work specifically to create interesting language content."

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