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Average price of smartphones searched by Indians doubles: TMI survey

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | October 09, 2012
In January this year, Indian consumers searched for phones with an average price of Rs 7,883. Now, that has doubled to Rs 14,122.

India has always been a price sensitive market but of late, that does not seem to be the only criterion. According to the Handset Hotlist survey of The Mobile Indian, people are willing to pay an average of up to Rs 14,000 for their favourite mobile phone, which is almost double the average price they were willing to spend for a mobile phone in January this year.

According to the data collected by a study of online preferences of about one million people who visited the website (www.themobileindian.com) in September this year, the average price of mobile phones searched by Indian consumers was Rs 14,122. In January this year, Indian consumers searched for phones with an average price of Rs 7,883.

The Mobile Indian

Commenting on the survey, a spokesperson of The Mobile Indian says, "With improvements in data services and reduction in data tariffs, people are using mobile phones as their primary device for accessing the internet. And as a result, they are exploring smartphones which give them better internet user experience and for that, they are willing to spend higher amounts too."

The spokesperson further adds, "Another phenomenon that led people to go for better and costlier smartphones is the reverse data bundling and data bundling agreements between operators and handset companies."

In this month's survey of The Mobile Indian, Nokia's Asha 311 led the list, followed by Micromax A87.

The third, fourth and fifth positions in the September list of TMI survey were bagged by Sony Xperia Tipo, Sony Xperia Tipo Dual and Samsung Galaxy S Duos. The major losers in this month's list were Samsung Galaxy SIII, which lost 15 positions, while LG Optimus L3 lost 14, Samsung Galaxy Ace Duos lost 13, Nokia Asha 305 lost 12 and Sony Xperia Neo L lost 11 positions.

Like last month, this month, too, Android-based handsets seem to be on the top of mind of Indian consumers. In this month's Handset Hotlist, 23 of the top 25 handsets were Android-based ones, while two were feature phones.

In the Handset Hotlist for September 2012, six of the top 25 handsets are from Samsung, five each from Micromax and Sony Mobiles, two from Nokia and Karbonn and one each from LG Mobiles, HTC, Asus, Intex and iBall.

The Handset Hotlist survey (October 2012) is based on a study of online preferences of about one million people who visited the website in September 2012, and searched for and viewed information about mobiles on the site's Handset section, which lists more than 2,000 models.

Top 25 Handset Hotlist for Sep 2012

Rank SepLast AugChangeModelPopularity IndexPrice (in Rs.)OSScreen SizeCamera
121Nokia Asha 311100.06550Java33.15
2NANEWMicromax A8794.36050Android42
3NANEWSony Xperia Tipo67.19500Android3.23.15
4NANEWSony Xperia Tipo Dual64.910300Android3.23.15
5NANEWSamsung Galaxy S Duos64.817990Android45
6NANEWSony Xperia Miro57.814500Android3.55
7NANEWMicromax A5757.25000Android3.53
8NANEWSamsung Galaxy Y Duos Lite56.46990Android2.82
9NANEWiBall Andi 5c55.313000Android55
10NANEWHTC Desire49.216750Android3.75
11165Karbonn A942.58990Android3.85
127-5Samsung Galaxy Y Duos39.08490Android3.23..2
131-12Nokia Asha 30539.04670Java32
14228Micromax Superfone A100 Canvas38.610000Android55
15NANEWKarbonn A1838.69790Android4.35
165-11Sony Xperia Neo L38.118100Android45
173-14LG Optimus L3 E40537.58300Android3.23.2
18NANEWAsus Padfone37.165000Android4.38
196-13Samsung Galaxy Ace Duos34.812000Android3.53.2
20NANEWMicromax A2532.93900Android2.81.3
21NANEWSamsung Galaxy Chat GT B533031.98500Android32
22253Micromax Superfone A9031.812990Android4.38
23NANEWIntex Aqua 4.029.85500Android3.53
2420-4Sony Xperia Ion28.735300Android4.512
2510-15Samsung Galaxy SIII27.634900Android4.68

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