Average price of smartphones searched by Indians doubles: TMI survey

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | October 09, 2012

In January this year, Indian consumers searched for phones with an average price of Rs 7,883. Now, that has doubled to Rs 14,122.

India has always been a price sensitive market but of late, that does not seem to be the only criterion. According to the Handset Hotlist survey of The Mobile Indian, people are willing to pay an average of up to Rs 14,000 for their favourite mobile phone, which is almost double the average price they were willing to spend for a mobile phone in January this year.

According to the data collected by a study of online preferences of about one million people who visited the website (www.themobileindian.com) in September this year, the average price of mobile phones searched by Indian consumers was Rs 14,122. In January this year, Indian consumers searched for phones with an average price of Rs 7,883.

Commenting on the survey, a spokesperson of The Mobile Indian says, "With improvements in data services and reduction in data tariffs, people are using mobile phones as their primary device for accessing the internet. And as a result, they are exploring smartphones which give them better internet user experience and for that, they are willing to spend higher amounts too."

The spokesperson further adds, "Another phenomenon that led people to go for better and costlier smartphones is the reverse data bundling and data bundling agreements between operators and handset companies."

In this month's survey of The Mobile Indian, Nokia's Asha 311 led the list, followed by Micromax A87.

The third, fourth and fifth positions in the September list of TMI survey were bagged by Sony Xperia Tipo, Sony Xperia Tipo Dual and Samsung Galaxy S Duos. The major losers in this month's list were Samsung Galaxy SIII, which lost 15 positions, while LG Optimus L3 lost 14, Samsung Galaxy Ace Duos lost 13, Nokia Asha 305 lost 12 and Sony Xperia Neo L lost 11 positions.

Like last month, this month, too, Android-based handsets seem to be on the top of mind of Indian consumers. In this month's Handset Hotlist, 23 of the top 25 handsets were Android-based ones, while two were feature phones.

In the Handset Hotlist for September 2012, six of the top 25 handsets are from Samsung, five each from Micromax and Sony Mobiles, two from Nokia and Karbonn and one each from LG Mobiles, HTC, Asus, Intex and iBall.

The Handset Hotlist survey (October 2012) is based on a study of online preferences of about one million people who visited the website in September 2012, and searched for and viewed information about mobiles on the site's Handset section, which lists more than 2,000 models.

Top 25 Handset Hotlist for Sep 2012
Rank Sep	Last Aug	Change	Model	Popularity Index	Price (in Rs.)	OS	Screen Size	Camera
1	2	1	Nokia Asha 311	100.0	6550	Java	3	3.15
2	NA	NEW	Micromax A87	94.3	6050	Android	4	2
3	NA	NEW	Sony Xperia Tipo	67.1	9500	Android	3.2	3.15
4	NA	NEW	Sony Xperia Tipo Dual	64.9	10300	Android	3.2	3.15
5	NA	NEW	Samsung Galaxy S Duos	64.8	17990	Android	4	5
6	NA	NEW	Sony Xperia Miro	57.8	14500	Android	3.5	5
7	NA	NEW	Micromax A57	57.2	5000	Android	3.5	3
8	NA	NEW	Samsung Galaxy Y Duos Lite	56.4	6990	Android	2.8	2
9	NA	NEW	iBall Andi 5c	55.3	13000	Android	5	5
10	NA	NEW	HTC Desire	49.2	16750	Android	3.7	5
11	16	5	Karbonn A9	42.5	8990	Android	3.8	5
12	7	-5	Samsung Galaxy Y Duos	39.0	8490	Android	3.2	3..2
13	1	-12	Nokia Asha 305	39.0	4670	Java	3	2
14	22	8	Micromax Superfone A100 Canvas	38.6	10000	Android	5	5
15	NA	NEW	Karbonn A18	38.6	9790	Android	4.3	5
16	5	-11	Sony Xperia Neo L	38.1	18100	Android	4	5
17	3	-14	LG Optimus L3 E405	37.5	8300	Android	3.2	3.2
18	NA	NEW	Asus Padfone	37.1	65000	Android	4.3	8
19	6	-13	Samsung Galaxy Ace Duos	34.8	12000	Android	3.5	3.2
20	NA	NEW	Micromax A25	32.9	3900	Android	2.8	1.3
21	NA	NEW	Samsung Galaxy Chat GT B5330	31.9	8500	Android	3	2
22	25	3	Micromax Superfone A90	31.8	12990	Android	4.3	8
23	NA	NEW	Intex Aqua 4.0	29.8	5500	Android	3.5	3
24	20	-4	Sony Xperia Ion	28.7	35300	Android	4.5	12
25	10	-15	Samsung Galaxy SIII	27.6	34900	Android	4.6	8