"Sreekant's role is strategic in nature, being a part of the teams across India," says Shankar B, CEO, Fourth Dimension Media.
His last assignment was at Ignitee Digital Services as national head, new business development.
"With Sreekant's commitment and knowledge of all India market, his experience will carry our brands very well across all advertisers and agencies," says Bharath, COO, Fourth Dimension Media.
Fourth Dimension Media Solutions represents Puthiyathalaimurai TV, Puthiyathalaimurai magazines, Chennai Live 104.8 FM, V6 News and Sathiyam TV (news channel ) from Tamil Nadu.
A post graduate in economics from Banaras Hindu University, Sreekant joined The Times Of India as senior officer, Response in 2000. He moved on to TV9 in 2005 as regional head, North. After a year, he shifted to Hello FM in 2006 in the same capacity.
He had a short stint of five months at TAG media as AVP, north and east in 2008. He went back to Hello FM as AVP, north and east. From there, he shifted to Ignitee Digital Services as national head, new business development in 2009.