Her mandate will be to head buying for MPG Delhi with additional responsibility of Bengaluru and Kolkata.
She joins with an experience of more than 10 years in media planning and buying, having worked with several key accounts across categories.
Commenting on the appointment, Anita Nayyar, CEO, Havas Media, India & South Asia, says, "MPG India has always been a growth leader in the region as we continue to expand our footprint and offerings to our clients. Vohra's appointment will further strengthen our buying offering."
Mohit Joshi, managing director, MPG India, says, "Her strong understanding of the planning function makes her an ideal candidate for heading the buying function."
"We are confident that with her wide and varied experience, she will be able to bring in significant value to all our clients," says Mohan.
Vohra began her career at Lodestar (on the Whirlpool account) and moved to Cheil Communications to handle Hyundai and Samsung. Thereafter, she shifted to GroupM to handle TV buying for Nokia Mobiles, followed by a stint at ZenithOptimedia, where she handled buying for Nestle and a host of other clients.
Excited about her new role, Vohra says, "Heading the buying arm of MPG Delhi is a natural progression towards handling a bigger and more challenging portfolio of clients. I look forward to working with the team as the journey ahead surely looks very exciting."