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Colors, Anil Kapoor ink deal to broadcast '24' in India

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | November 27, 2012
With this, while India becomes the only country outside of the US to telecast the thriller, it also marks the launch of Kapoor's first television production under the banner Anil Kapoor Film Co.

Colors, the Hindi general entertainment channel from the Viacom18 stable, has bought the India broadcast rights of 24, an international TV series. With this, while India becomes the only country outside of the US to telecast the thriller 24, it also marks the launch of Anil Kapoor's first television production under the banner Anil Kapoor Film Company.

Anil Kapoor & Raj Nayak

Talking about the partnership, Kapoor says in an official communiqué, "While scouting for a perfect partner, we were in talks with two-three leading channels. We chose Colors as in it we saw the right platform that not only had a solid connect with the audiences but also enjoyed the reputation of providing futuristic entertainment."

With the Indian version of 24, Kapoor, in collaboration with Colors, intends to pave the way for a new hybrid genre of entertainment that sees the amalgamation of fiction and reality. The show will be directed by Abhinay Deo and written by Rensil D' Silva. They will be joined by the Colors programming team, led by Manisha Sharma.

Commenting on the acquisition, Raj Nayak, CEO, Colors, says, "Colors has been at the forefront of bringing newer genres and changing the game for Indian television. We continuously push limits of programming and have successfully delivered international formats such as Bigg Boss, India's Got Talent, Khatron Ke Khiladi and Jhalak Dikhla Jaa in the recent years."

He adds, "24 is a show that brings Anil Kapoor's mass appeal and Colors' mass audience together. I am confident the show will set new standards in entertainment and further strengthen our connect with Indian audiences."

It is pertinent to note here that Kapoor had acted in the American version of the serial as Omar Hassan in Season 8 of the series. He acquired the rights of the series from Fox TV about a year ago. The Indian version of the show is slated to go on air in the summer of 2013.

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