BBDO Proximity has appointed Dinesh Swamy as digital creative leader at the agency. Swamy joins BBDO Proximity from Digital Law & Kenneth, where he worked as creative director.
"I wanted a senior mentor with whom I could share my knowledge and learn in return. I found that person in Josy Paul (chairman and national creative director, BBDO India). Josy is a person who will give me the power to do interesting case studies in India, which could go ahead and inspire the world. Moreover, BBDO is a great network," says Swamy.
On Swamy's appointment, Paul says, "Dinesh (Swamy) dreams in digital. Online is his oxygen. He has extensive experience blending idea, art and technology. It has taken over two years to find Swamy. We believe it has been more than worth the wait."
Paul says Swamy's mandate at the agency is to grow its working philosophy of 'create acts, not ads' in the digital world. His work will involve creating engaging experiences for online consumers through integrated digital campaigns, and finding new properties using websites, rich media, social media and mobile applications across the BBDO Proximity brands.
Besides Digital Law & Kenneth, where he worked on Hero and Renault among other key brands, Swamy has spent more than four years working at Tribal DDB working on brands such as Idea Cellular, Reliance Mobile, LIC, Volkswagen, MTV, Mercedes-Benz, JW Marriott, Sony Ericsson and Bank of Baroda.
Swamy has worked popular campaigns such as Idea Mobile Roadies series, Idea Cellular Use Mobile Save Paper campaign, Hero MotoCorp's Billion Voices and Reliance Go for it.
He also has various awards to his credit, including the Creative Abby (gold for MTV Roadies 5.0 in 2008, and silver for Reliance Mobile's 'Go for it' campaign in 2010), and Yahoo! Big Idea Chair award for Idea Cellular's 'Use Idea Save Paper' campaign in 2010.
While Swamy says his mandate at BBDO Proximity includes creating engagement platforms for the agency's clients, he adds he also wants to have fun at work.
"Education is important in digital. Let us get our basics right and get into the online space. Let us not take digital that seriously. People take unnecessary pressure. It is all part of the adventure where we need to stick to the ride and have fun. We have brilliant ideas but we try to be too intelligent and the ideas slip through," he remarks.