afaqs!

TMI survey: Micromax painting on a new Canvas

By afaqs! news bureau , afaqs!, New Delhi | In Digital | February 13, 2013
The average price of handsets from Indian players in this month's report is around Rs 8,600 as compared Rs 17,000 of MNC players.

Micromax's Canvas II A110 is the most sought after smartphone in India in January this year, reveals the Handset Hotlist survey conducted by The Mobile Indian.

TMI

A couple of months ago, Micromax launched a new series - Canvas. The two handsets released under this series - Canvas A100 and Canvas A110 - have been a huge hit in India, so much so that the latter is now selling for a higher price than its introductory price.

According to the data, collected by a study of online preferences of over one million people who visited the website (www.themobileindian.com) in January this year, the most searched for smartphone in India is the Micromax A110 Canvas 2. iPhone 5, priced at Rs 43,500, is the second most sought after handset.

Almost all Indian handset players, including Micromax, Karbonn, Spice Mobile and Videocon, have recently launched smartphones with a 4 inch screen or larger, which is the current fad among users. This move seems to have tilted the scales towards Indian players because they are offering users large screen smartphones with reasonable price tags.

Commenting on the survey, a spokesperson of The Mobile Indian says, "Of late, the quality and service delivery of Indian mobile phone marketers has improved and, helping them gain popularity among users."

According to this month's Handset Hotlist report, Indian brands are giving tough competition to MNC players as 12 of the most searched phones were from Micromax, Karbonn, Spice, Videocon and Idea Cellular, as compared to 13 from Samsung, Sony Mobiles, Nokia and Apple. About a year ago an Indian mobile phone rarely figured in the list.

The spokesperson adds, "The average price of handsets from Indian players in this month's report is around Rs 8,600 as compared Rs 17,000 of MNC players."

In this month's Hotlist, six handsets were from Samsung; five were from Micromax; four from Karbonn, three each from Nokia and Sony Mobiles; and one each from Apple, Spice Mobiles, Videocon and Idea Cellular.

Top 25 Handset Hotlist for 2013
Rank JanBrandModelPrice (inRs.)OSScreen SizeCameraDual SIM
1MicromaxMicromax A110 Canvas 211500Android58Yes
2AppleApple iPhone 543500iOS48
3KarbonnKarbonn A218850Android4.55Yes
4NokiaNokia Lumia 5109700Windows45
5SamsungSamsung Galaxy S Duos12500Android45Yes
6KarbonnKarbonn A3010900Android5.98Yes
7MicromaxMicromax A90S11800Android4.38Yes
8SamsungSamsung Galaxy Y Duos Lite5800Android2.82Yes
9MicromaxMicromax A68 Smarty6400Android45Yes
10Sony MobilesSony Xperia J14900Android45
11Spice MobilesSpice Mobiles Stellar Virtuoso Mi 49510500Android4.58Yes
12Sony MobilesSony Xperia Tipo Dual9100Android3.23.2Yes
13KarbonnKarbonn A153999Android43Yes
14MicromaxMicromax A87 Ninja 45999Android42Yes
15NokiaNokia Lumia 92035144Windows4.58
16MicromaxMicromax Superfone A100 Canvas10300Android55Yes
17Videocon MobilesVideocon Mobiles A307200Android45Yes
18Sony MobilesSony Xperia Miro11699Android3.55
19NokiaNokia Asha 3115775S4033.2
20SamsungSamsung Galaxy Grand I908221000Android58Yes
21SamsungSamsung Galaxy Music Duos8500Android33Yes
22KarbonnKarbonn A9+7500Android45Yes
23SamsungSamsung Galaxy Ace S58309345Android53.5
24IdeaIdea Ivory7390Android3.53.2Yes
25SamsungSamsung Galaxy Note II N710034800Android5.58

Search Tags