afaqs!

Tata Capital meets media agencies

By Ashwini Gangal , afaqs!, Mumbai | In Media Planning & Buying | March 11, 2013
The process is underway in Mumbai.

Tata Capital, the financial services provider from Tata Sons, is currently on the lookout for a media agency. The process began a couple of weeks ago and is taking place in Mumbai.

The Lintas Media Group has handled the media duties for the brand since 2008.

Tata Capital

Leo Burnett is the creative agency on the account. The agency's latest work for the house loans arm of the company includes the print campaign, 'Kyunki yaadein ghar nahin badla karti', launched in December, 2012. Earlier, the company released a campaign in 2011, which conveyed the message that with Tata Capital's Home Loans, one can begin to feel the joy of owning a home.

Another campaign for the brand came out in December, 2011, which asserted that 'We only do what's right for you' or 'Kare Vahi Jo Aapke Liye Sahi'. Launched in 2007, the brand is considered nascent in the category.

The different financial services offered by the company include commercial finance, which is offered through an arrangement with select banks; investment banking through Tata Securities Limited (TSL); travel related services through TC Travel and Services; foreign exchange through TT Holdings & Services Limited; securities, offered through Tata Securities Limited; wealth management through Tata Capital Wealth Management; and consumer loans, including home loans, auto loans, personal loans, business loans, education loans, loans against property and loans against shares.

The three products that are served directly by Tata Capital are private equity, infrastructure finance and Tata Cards, the credit card services.

For the record, Tata Tea, another subsidiary of Tata Sons, recently awarded its media duties to Maxus.

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