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Indian handset brands shining: TMI survey

By afaqs! news bureau , afaqs!, New Delhi | In Digital | March 18, 2013
In this month's Hotlist, eight handsets were from Micromax; six were from Samsung; five from Karbonn; two from Nokia; and one each from Apple, Xolo, Intex and Sony.

Global handset brands like Samsung, Nokia and Sony are facing tough competition from Indian players like Micromax and Karbonn, reveals the Handset Hotlist survey conducted by The Mobile Indian.

The Mobile Indian

According to the data, collected by a study of online preferences of over one million people who visited the website (www.themobileindian.com) in February this year, of the 25 most viewed handsets in India, 15 were from Indian players.

Almost all the Indian handset players including Micromax, Karbonn and Xolo have recently launched smartphones with specifications similar to phones of MNC players with 4 inch or larger screens, quad core processors and HD display. This development seems to have changed the perception of the mobile users that what is affordable is not of poor quality and is worthy of consideration.

Commenting on the survey, a spokesperson of The Mobile Indian says, "India is a price sensitive market and handsets with good specifications at affordable prices will get consumers' attention. That's exactly what Indian handset players are doing."

In this month's Handset Hotlist, Apple iPhone 5 headed the list, followed by Micromax A110 Canvas 2. This shows that consumers in India are searching for both aspirational as well as affordable smartphones.

The spokesperson further adds, "This month we saw an interesting phenomenon. Whenever a new handset is launched, especially by an Indian player, the price of the older model drops but in the case of Micromax, though, when it launched Canvas HD the price of Canvas 2 didn't decrease, and instead went up by Rs 1,000."

In this month's Hotlist, eight devices were from Micromax; six were from Samsung; five from Karbonn, two from Nokia; and one each from Apple, Xolo, Intex and Sony.

Top 25 Handset Hotlist for March-2013
Rank FebLast JanChangeModelPrice (inRs.)OSScreen SizeCamera
121Apple iPhone 545,500iOS48
21-1Micromax A110 Canvas 210,000Android55
352Samsung Galaxy S Duos12,500Android48
440Nokia Lumia 5109, 500Windows45
5nanewMicromax Canvas HD A11615,500Android58
6nanewMicromax A65 Smarty 4.34,999Android4.33
7nanewMicromax A54 Smarty 3.57,990Android3.52
880Samsung Galaxy Y Duos Lite5,949Android2.82
93-6Karbonn A218,999Android4.55
10nanewKarbonn Smart A11110,290Android55
11209Samsung Galaxy Grand I908220,000Android58
12nanewMicromax Ninja A273,500Android3.5VGA
13nanewSamsung Galaxy Grand Duos I908220,000Android5Yes
14140Micromax A87 Ninja 46,499Android42
15nanewKarbonn S1 Titanium10,990Android4.55
1610-6Sony Xperia J12,990Android45
17nanewMicromax Ninja A896,000Android3.83
18nanewKarbonn A127,990Android4.55
19nanewXolo A100013,999Android58
2019-1Nokia Asha 3116,200Asha OS33.1
217-14Micromax A90S14,100Android4.38
22nanewIntex Aqua 4.05,449Android3.53
23nanewSamsung Galaxy Chat GT B53307,900Android32
24nanewSamsung Galaxy Ace Duos I58910,000Android3.53.2
25nanewKarbonn A1+4,000Android3.53

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