Havas Media India has bagged the media duties of Delhi & NCR-based dairy products company, Neo Milk Products. The account will be handled by the Delhi branch of the agency.
This is the first time that Neo has appointed an agency to handle its media duties. Though the size of the account could not be confirmed, the agency reveals that the win adds a substantial billing amount to its kitty.
"We found Havas Media's understanding of the category, where branding and strategy play a big part, to be a major plus in this regard. Their meticulous, innovative and tailor-made approach convinced us that they were the people to partner with in our growth plans," states Dinkar Suri, director and president, Neo Milk Products.
"2013 has been a very good year to date. We are working towards extending this winning streak and plan to get very aggressive," adds Mohit Joshi, managing director, Havas Media India.
Neo Milk Products is a five-year old company. In May 2012, Neo came under the umbrella of the leading private equity company Ambit Pragma, which helped Neo expand its horizon from its B2B business of sweet condensed milk to value-added dairy products.
The company currently has brands such as Neo Home Taste Dahi, Neo Probiotic+ Dahi,
Neo Low Fat Dahi and Tristar Dahi, which are supplied to hotels, restaurants, canteens and local dairy outlets.