Havas Media bags media duties of Neo Milk Products

By Satrajit Sen , afaqs!, Mumbai | In Media Planning & Buying | May 28, 2013
This is the first time that Neo has appointed an agency to handle its media duties.

Havas Media India has bagged the media duties of Delhi & NCR-based dairy products company, Neo Milk Products. The account will be handled by the Delhi branch of the agency.

This is the first time that Neo has appointed an agency to handle its media duties. Though the size of the account could not be confirmed, the agency reveals that the win adds a substantial billing amount to its kitty.

"We found Havas Media's understanding of the category, where branding and strategy play a big part, to be a major plus in this regard. Their meticulous, innovative and tailor-made approach convinced us that they were the people to partner with in our growth plans," states Dinkar Suri, director and president, Neo Milk Products.

Anita Nayyar

"We are delighted with yet another win further establishing our services proposition. It is an important one as value-added products in the dairy segment gains prominence, providing health and nutrition to busy India. The company is backed by strong players and a management keen on pan-India presence, we look forward to working with them," says Anita Nayyar, CEO, Havas Media Group, India and South Asia.

"2013 has been a very good year to date. We are working towards extending this winning streak and plan to get very aggressive," adds Mohit Joshi, managing director, Havas Media India.

Neo Milk Products is a five-year old company. In May 2012, Neo came under the umbrella of the leading private equity company Ambit Pragma, which helped Neo expand its horizon from its B2B business of sweet condensed milk to value-added dairy products.

The company currently has brands such as Neo Home Taste Dahi, Neo Probiotic+ Dahi,

Neo Low Fat Dahi and Tristar Dahi, which are supplied to hotels, restaurants, canteens and local dairy outlets.

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