Toshiba India (DS division) has appointed Dentsu Marcom as its creative partner. The pitch process was initiated in May. The account will be serviced by the agency's Delhi office. The agency will work on the brand's TV and laptop businesses.
Rohit Ohri, executive chairman, Dentsu India Group, says that Toshiba India is gearing up for its next phase of aggressive growth in India. "Our integrated communication thinking will be at the centre of our communication approach. We will deploy our best capabilities to, hopefully, produce work that is an industry benchmark," he says.
Headquartered in Gurgoan, Toshiba India set up its operations in the country in 2001. The Japanese company's portfolio includes notebook computers, TV business that includes LED and LCD sets, home appliances, multifunctional printers and bar code printers, thermal and hydro power plant systems, engineering business, social infrastructure and semiconductor and storage business.