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3C's green message on Rapid Metro Gurgaon Rail

By Devesh Gupta , afaqs!, New Delhi | In OOH News | October 08, 2013
The real estate developer has rolled out its message of Green Living on one of the five trains of Rapid Metro Gurgaon Rail.

Reality firm 3C has rolled out its message of Green Living for sustainable development on one of the Rapid Metro Gurgaon Rail trains. As a part of the campaign, titled 'Green Mission', the reality firm has done a full train wrap on one of the five trains along with inside branding. The creatives spread awareness on small things that people can do at their homes to promote Green Living, such as saving energy, not using plastic or paper bags and switching to jute bags.

The 3C train wrap on RMGL

The 3C train wrap on RMGL

3C partnered with RMGL last year for an undisclosed amount. The deal will come into effect once the metro rail is operational, but while the test runs are on, people can see the fully wrapped train with the message. The total term of the deal between The 3C Company and IL&FS owned RMGL is three years.

Once operational, the 3C train will hit each station 72 times during its operational hours between 6 in the morning and 12 at midnight. It is estimated that 90,000-1 lakh people will take the train every day.

Speaking about the campaign, Brijesh Bhanote, director, sales and marketing, The 3C Company, says, "One part of it is definitely a branding activity where we want to reach out to as many people as possible, while another part of it is definitely the message of Green Living, where we want to tell people that it is the only means for a sustainable living, that is also our philosophy."

The main motive of the campaign is to educate people about the tangible and intangible benefits of green living. The company plans to do multiple awareness campaigns including distribution of some eco friendly products in the 3C train.

Apart from real estate, the 3C company is present in hospitality, facility management, architecture and education. Some of its group companies are Vistar and Design and Development.

The first phase of RMGL is likely to be inaugurated soon, covering a distance of 5 km with six stations (DLF phase-II, Belvedere Towers, Gateway Towers, Moulsari Avenue, DLF Phase-III and Sikanderpur).

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