Cleaning up the house before a festival is almost mandatory in Indian culture. Taking this sentiment forward in a campaign, online classifieds portal OLX.in has launched a seven-city campaign across Delhi, Mumbai, Bengaluru, Jaipur, Pune, Hyderabad and Ahmedabad to help consumers to clean their homes without much hassle and earn money by easy sale of old, unused commodities.
As a part of this campaign, OLX has partnered with a professional housekeeping agency to help customers across targeted cities and organise their house by getting rid of unused and unwanted things lying around.
Further, the customers can sell their commodities over the online platform of OLX by posting a classified ad for free. To avail the benefits of this campaign, the consumers need to log on to the campaign microsite (http://www.gharchamkao.com) or send an SMS, 'OLX', to 58888 or call on 011 - 66031700 and make their house "Diwali-ready".
A special team will visit select houses at a convenient time. This team shall comprise three members including one OLX representative, who will help de-clutter and list the unwanted things, and specialists from a housekeeping agency to clean up the house.
Commenting on the objective behind the campaign, Amarjit Batra, CEO, OLX.in, says, "Diwali is the most vibrant and auspicious festival for Indians. So as you plan your Diwali shopping this year, our aim is to help you de-clutter your house comfortably and without much hassle. Our 'Ghar Chamkao, ghar baithe kamao' campaign is an effort to build on this proposition and help consumers to sell and make more money while sitting at home."
The company had recently launched an integrated marketing communications with the message 'Unused samaan ko ghar mein chhupane se accha OLX pe bech do'. The TVC highlighted the steps involved in the process of selling products on OLX to show the convenience of the process.
OLX has also stepped up its marketing efforts with the core communication revolving around educating users on how to sell on the OLX platform. In September, OLX.in launched a digital advertising campaign on YouTube where it showcased a host of 31-second videos that aim to make it easy for the user to post an ad on the platform.