Fox International Channels (FIC) has appointed distribution veteran Rahul Sood to the newly created position of VP, affiliate sales and commercial.
Effective December 9, Sood will be responsible for FIC's sales and channel development in new emerging markets. He will also develop FIC's sales strategy for commercial establishments such as hotels and other out-of-home opportunities. In addition, Sood will focus on the international distribution beyond APAC and West Asia. He will be based in Singapore.
Sood brings over 17 years of leadership experience in various roles in Asia's TV industry. Before joining NDTV, he held the role of executive director of affiliate sales for South Asia at Turner Broadcasting and was part of the initial core team that established the New Delhi office.
FIC has meanwhile appointed Helena Choe as VP, syndication. This is also a newly created position. Based in Hong Kong, she will work with channel and business development teams, as well as country managers to establish region-wide syndication policies and drive the distribution of FIC Asia's sports, factual and entertainment content.
Both Sood and Choe will report to Alex Lambeek, executive vice-president of Affiliate Partnerships and Syndication for Asia Pacific and Middle East at FIC.
Lambeek says, "Both Helena and Rahul bring a great wealth of experience to FOX International Channels and we are very pleased to welcome them on board. Their appointments serve to demonstrate our commitment to work closely with our affiliate partners to further FIC's presence across Asia Pacific and the Middle East."
On his new role, Sood adds, "It's a real honour to join a network with such a strong commitment to building great partnerships with affiliates. I look forward to expanding FIC's distribution network and working closely with existing and new platform partners to build the business together."